As part of its build up to summer and the Magellan Ashes Series, Lion and XXXX Gold are offering cricket fans the opportunity to get their hands on The Goldie – a tech-enabled cricket cap complete with rewards.

The Goldie, which are Australian gold in colour, will be available to cricket fans who purchase specially marked packs of XXXX Gold, or from participating venues. The caps come complete with an iBeacon, which can detect other nearby Goldies, through the XXXX Gold app.

Each time fans connect with two or more mates wearing their Goldies, they each have the chance to win a share of 6000 cricket-related prizes valued at $350,000. The more times fans catch up wearing their Goldies and show their support for the Aussie cricket team, the more chances they have to win.

In launching the Goldie, former Australian Test cricketer and XXXX Gold ambassador, Adam Gilchrist, said: “Cricket is about more than just the players. It’s about the fans that head out to the Test, play cricket at the beach or get together with their mates at home to watch the match.

“The Goldie has been created to unite these fans over their favourite sport and make them feel part of the Ashes this summer.”

XXXX GOLD Marketing Manager, Richard Knight added: “We thought doing something big for the fans was a great way to kick off the season. Launching the Goldie is all about giving Aussies more joy in coming together over cricket this summer. Whether you’re playing cricket with your mates in the backyard or sitting in the stands – the Goldie is going to take the experience to the next level.

“Partnering with Cricket Australia was a natural fit for us, especially given that XXXX GOLD has long been a supporter of cricket. We’re stoked to be back and be the official beer sponsor of the Australian cricket team and encourage Aussies to get together with their family and friends under the Aussie sun and celebrate the season ahead.”

Goldies are available now, and will give cricket fans the chance to win Ashes tickets, match day VIP experiences and more. In addition XXXX Gold will be giving fans in the crowd of the Australian men’s Test matches and One Day Internationals, the chance to win $10,000 every time a batsman hits a six over the fence. Fans sitting in the lower tier bays simply need to catch the ball while wearing their Goldie to be eligible.

Lion became a Gold Partner of Cricket Australia earlier this year, taking over from Victoria Bitter. The partnership, which began on 1 July, sees Lion’s beers stocked at all CA official functions, along with designated signage at stadiums. The partnership does not include any branding of player clothing.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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