By James Wells at ProWein in Düsseldorf

Lion Nathan Wine has used the ProWein exhibition to release new products to the European trade including the new Cellar Key barcoding system.

According to Lion Nathan Wine regional manager UK/EU Matt Roberts, the key announcements at the show include the redesigned packaging for Wither Hills, the launch of the Two Tracks Pinot Noir in the 1.5 litre bag-in-box format and the Cellar Key two-dimensional QR barcode system which provides consumers with additional information on the wine when scanned via a mobile phone or similar device.

To hear more from Matt Roberts, click on the video below shot live on the Lion Nathan Wine stand at ProWein exclusive to TheShout.

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The Shout Team

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