By James Atkinson

Lion this week announced its intention to close The Swan Brewery located at Canning Vale in Western Australia.

James Brindley, managing director Lion Beer, Spirits & Wine Australia said: "Lion undertakes regular reviews of its operations and unfortunately The Swan Brewery has been operating substantially below full capacity for some time and will require significant ongoing capital investment to maintain its current operations, which is no longer sustainable." 

"This is not something we have taken lightly and is no reflection on the dedication and capability of our people at The Swan Brewery or the importance of the WA market to our business."

Lion intends to transfer its WA keg production and the brewing of Swan and Emu to its West End Brewery in South Australia and its WA pack production to its James Boag & Son Brewery in Tasmania. 

"Swan and Emu will be brewed to the same recipe and Lion's expert brewers will shortly begin the process of brew emulation testing to ensure absolute flavour consistency," Lion said.

Lion will invest $70 million into West End Brewery to increase cider and international brand capability and to accommodate WA keg production. 

At James Boag & Son Lion will invest $12m to increase the Brewery’s capability to brew national brands and to accommodate WA pack production. 

"Lion remains committed to the Swan and Emu brands and to the Western Australian market," Brindley said. 

"Our ongoing sales presence in WA and our recent acquisition of Little World Beverages demonstrate that we continue to see WA as an important part of our future."   

The closure is expected to be completed by the end of March 2013.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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