Lion has announced plans to remove more than 630 tonnes of plastic per year from circulation by drastically reducing the two largest sources of plastic in its packaging.

The brewer said it would first remove plastic shrink-wrap from its beer packaging within the next two years, and then transition away from plastic labels on beer bottles and replace these with sustainable alternatives such as biodegradable labels or paper alternatives by the end of the decade.

The combined effect of the two initiatives will cut Lion’s plastic use in the market by more than half.

Lion’s Head of Sustainability Libby Davidson said: “There is no doubt this is an aggressive strategy. We have challenged ourselves and taken a number of steps further than many other players in our industry by putting forward a detailed and transparent commitment with clear objectives and timeframe.

“Lion has been a pioneer in sustainable packaging. We were the first major Australian brewer to stop using plastic rings in six-packs, and we’re already closing in on a goal of 100 per cent recyclable plastic packaging and 50 per cent recycled content.

“But we can go further, and we’ve identified an opportunity here to address two significant sources of plastic in our supply chain.”

The use of shrink-wrap around six-packs of cans will cease completely by the end of this year, with stubbies and long necks to follow.

Davidson said that the decision reflected Lion’s commitment to do the right thing for the long-term and create a positive environmental legacy.

“As Australia’s first large-scale carbon-neutral brewer, Lion is a leader in sustainability within Australian industry and the FMCG sector.

“We’ve been conscious of the environmental impact of our packaging for a long time and have been taking deliberate steps to reduce this impact. This is a significant acceleration in a journey we have been on since 2010 when we were the first brewer to begin removing the notoriously damaging plastic rings from our products.

“For more than 20 years we have invested to improve our packaging and worked to reduce litter and increase the recycling of our bottles and cans.”

More recently, Lion has partnered with REDcycle to promote soft plastic recycling, and while the transition is underway consumers can continue to recycle shrink-wrap packaging from Lion products through REDcycle at major supermarkets right across Australia.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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