By Annette Shailer
Liquor Alliance has appointed Tracey Varga to the role of national retail trade promotions manager.
Varga joins Liquor Alliance from Foster’s Group, bringing extensive experience in the independent sector, trade marketing, customer marketing and other retail disciplines with her to the role.
The Liquor Alliance is a coalition of liquor retailers throughout Australia, of which Thirsty Camel’s United Inn-keeper is a member.
With Liquor Alliance and the Thirsty Camel brand continuing to grow nationally, the role will be pivotal in supplier relations by driving promotional plans and creating consumer offers.
Varga will be based at United Inn-keeper’s Melbourne offices, close to key suppliers and well positioned to provide added support and resources to Liquor Alliance.
Liquor Alliance individual state structures will remain unchanged, with Varga’s role to commence on May 4.
There are currently more than 420 Thirsty Camels across Australia.