By Amy Looker, editor National Liquor News

Liquor Legends' customer loyalty program continues to kick goals for the banner group, growing at 15 per cent per quarter, according to managing director John Carmody.

Carmody told TheShout the group reassessed the way it went to market in 2013 with outstanding results, which saw its ‘Rewards’ loyalty program attracted substantial new membership throughout Queensland and New South Wales. 

“Our banners, Liquor Legends, Urban Cellars and Clubslink, set a path some years ago on a strategy to ‘get to know what our customers want’. The Rewards loyalty program was created for this purpose and is unique to the independent trade, with the current Rewards card status sitting at over 90,000 customers and growing at over 15 per cent per quarter,” he said. 

Carmody said that while independents face a challenging marketplace, the Liquor Legends group was focused on implementing solid retail principles and effective marketing. 

“As a group, we have developed clear ‘Winning In Retail’ principles which include proven methods and objectives to drive success. We are now able to present our group activity in the marketplace with consistency and confidence and still give our members the opportunity to manage their own market requirements.” 

See the upcoming Leaders' Forum issue of National Liquor News for the full interview with John Carmody.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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