By Amy Looker
The Liquor Stores Association of New South Wales (LSA NSW) has hit out at new guidelines proposed by the Office of Liquor, Gaming and Racing (OLGR) that would put a stop to discounting by bottleshops that the regulator deems to be "high risk".
The OLGR has released a draft proposal for the guidelines, which would tighten liquor promotions such as shopper docket offers, including two-for-one wine deals and beer promotions that are more than 50 per cent off the regular retail price.
The LSA NSW said a move to outlaw shopper docket price promotions will also mean other forms of discounting will be banned, resulting in a hit to New South Wales shoppers.
“In an extraordinary move, the NSW Government regulator is proposing to set a fixed price for alcohol, potentially opening up significant cross-border trade issues and disadvantaging NSW residents to all other Australians because they have formed a preliminary view that a bottle of wine on special is likely to encourage the abuse of liquor,” said LSA NSW chief executive officer, Terry Mott.
“Price promotions have been a common feature of all liquor retailing since time immemorial. Independent, banner groups and chain operated packaged liquor stores, in addition to the large number of hotel bottleshops – use price to market their goods to shift brand purchase and attract customers, not to increase consumption.
”When per capita alcohol consumption is falling, rates of risky drinking are in decline and abstinence is rising among young people, it is clear the regulator is out-of-touch with the drinking behaviour of NSW.”