Australian born brand Lyre’s has announced the completion of its latest strategic funding round, successfully raising close to £18 million to meet increasing global demand.
Now the most awarded non-alcoholic spirits producer in the world, the fundraising was endorsed by pedigree investors DSquared and Morgan Creek Consumer Fund, as well as existing shareholders. Experiencing extraordinary year-on-year growth, this investment is crucial in supporting the continued growth of the world class beverage business and enhancing its global supply footprint.
Since the announcement of its funding milestone, Lyre’s has appointed Paul Gloster, previously Chief Marketing Officer, as its new CEO. “I am humbled to be given the opportunity to lead Lyre’s into a new chapter of growth and build upon our vision of changing the way the world drinks,” commented Gloster.
“Our new expanded leadership structure ensures accountability across all our strategic priorities and business functions. I am excited to work with such a capable and passionate team that is energised and ready to lead the business into our next exciting stage.”
Both announcements follow another year of accelerating demand for the brand, with Drinks International recognising Lyre’s as the worlds number one trending non-alcoholic brand.
Senior Vice President of Global Marketing Kristy Bloomfield said: “It is an exciting time for the brand as more and more people choose Lyre’s, as reflected in our exceptional growth. Consumers across ANZ can now enjoy a Lyre’s in 5000+ venues including Qantas Lounges, Accor Hotels, all major retailers, and the leading restaurants across ANZ.”
“We are delivering programmes and tactics that are introducing a wider audience to the category, which in turn aids in our ambition to change the way the world drinks. Take Dry July for example, the brand is proud to be an official partner of the Dry July Foundation for the second year running, continuing our commitment to raise money for people impacted by cancer.”
“Lyre’s as a brand may be the number one trending brand, but we are proud to stand for so much more.”
Founded in 2019, Lyre’s Non-Alcoholic Spirits is a range of 18 alcohol-free classic spirits, eight ready to drink cocktails and a non-alcoholic sparkling wine.
Dry July is a fundraising campaign, raising funds for people affected by cancer. To sign up or donate, visit www.dryjuly.com