Whether it’s new markets, brand value or portfolio, the growth of Lyre’s is showing no signs of abating, and there will be three new SKUs in the range this summer, with the launch of London Pink Spirit and two Agave alternatives.

Lyre’s has partnered with the McGrath Foundation for the release of the London Pink Spirit and will donate 10 per cent of all Australian sales of London Pink Spirit to the McGrath Foundation.

Lyre’s said: “Complex yet playful, Lyre’s Pink London Spirit is a non-alcoholic homage to pink gin, with a bouquet redolent of rosehip, raspberries, and red currant. The palate is savoury and seductive, with notes of cherry, rose, and a pleasing juniper gin-like finish.

“Easily enjoyed in your favourite craft cocktail, Pink London Spirit also delights over ice with a splash of tonic water and lemon.”

With Margarita season upon us the timing of Lyre’s launching Australia’s first non-alcoholic Agave alternative could not be better. Lyre’s are launching both an Agave Blanco and Agave Reserva, and the company said: “Lyre’s Agave Blanco and Agave Reserva are a meticulously crafted homage to tequila classics with a mélange of flavours, evoking notes of citrus, peppers, pine, spices, and oak.

“An essential ingredient to the Margarita, the Lyre’s Agave range contains natural essences, extracts, and distillates that match the aromas, tastes, and textures you find within their alcoholic counterparts.”

All three are available now at $44.99 RRP for a 700ml bottle and complement the existing Lyre’s range of 13 other non-alcoholic spirits, five RTDs and the 750ml Classico sparkling wine.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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