Lyre’s Non-Alcoholic Spirits has celebrated an incredible 12 months by having its portfolio now available in Dan Murphy’s stores nationally.

The listing coincides with Lyre’s one-year anniversary and rounds out a 12 months that has seen the range grow to become the world’s most awarded and comprehensive portfolio of alcohol-free spirits.

Lyre’s CEO and co-founder, Mark Livings, said: “The launch into Dan Murphy’s stores nationally marks an exciting and significant milestone for Lyre’s.

“This is a time when the sober-curious are seeking new non-alcoholic options, and this is happening in all corners of the country. To have Dan Murphy’s, Australia’s leading liquor supermarket chain, on board opens up significant growth opportunities nationally.”

Harriet Wischer, Category Manager Non Liquor at Dan Murphy’s Australia, added: “Dan Murphy’s is proud to be launching products from Lyre’s into our stores around Australia.

“Lyre’s offers world-class options for those who do not want to consume alcohol, and we’ve seen a huge growth in the non-alcoholic spirits category. We are delighted to add this innovative, award-winning Australian brand to our portfolio.”

Since its launch last year Lyre’s has become one of the first local start-ups to be featured on Amazon Launchpad, and the brand has also won medals at both the 2019 Concours d’Spirits and the prestigious San Francisco World Spirits Competition.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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