MadFish Wines continues to champion its Western Australian roots by unveiling a brand new label, designed by South West multi-disciplinary visual artist Kyle Hughes-Odgers. The new label is a bold and colourful entrance into the iconic WA brand’s 30th year.

MadFish Wines was born from winemaker Jeff Burch’s love of the wild Margaret River coastline, with the quirky name deriving from MadFish Bay where two opposing tides collide, causing schools of  fish to jump from the water. The coastal location of MadFish not only provides a stunning backdrop for the region’s vineyards but also contributes a fresh crisp flavour to the wines.. 

Since its inception in 1992, MadFish has been embedded in Margaret River culture so its collaboration with local artist Kyle Hughes-Odgers is a fitting one. Hughes-Odgers is well known for creating large scale visual murals in cities around the world, with much of his work inspired by nature and expressed through colourful lines and bold shapes. His  design for the new-look MadFish range features abstract interpretations of the region’s landscape which is brought to life through Hughes-Odgers’ signature style and a colour palette that reflects both land and sea.

The MadFish range features a wide array of varietals including a bright and refreshing Prosecco; delicious and approachable whites like the Riesling, Chardonnay and Sauvignon Blanc Semillon; a moreish and food-ready Rosé; and rich juicy reds like the Petit Verdot, Grenache Shiraz, Pinot Noir, Shiraz, and Cabernet Merlot. The range retails for $18 for the whites and rosé, and $20 for the reds. 

Founder of MadFish Wines Jeff Burch feels a deep connection to the brand as it brings together his two great passions of surfing and wine.

“It certainly doesn’t pass us by how fortunate we are to call the Margaret River home. Being so close to the South West coastline  provides us with ideal conditions to both grow grapes and enjoy the surf,” Burch said.  

“Although the landscape here is rough and rather dramatic, the wines that are born from it are surprisingly smooth and refined, yet still possess the beautiful liveliness of the region. It is exciting to see how Kyle has captured this unique feel through his designs.”

In line with the new design, MadFish has also unveiled a refreshed website, designed to showcase the stunningly wild coastline of WA, the surf culture surrounding it, and the simple joys of sharing great wine and food with friends. 

The newly refreshed MadFish Wines will be available from August 2021 at select wine retailers and online at

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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