Experimental. Seasonal. Collaborations. The popularity of ‘drink or you’ll miss it’ limited release beers has made them highly sought after by savvy, beer aware consumers, and hard to keep track of for many retailers.

Demand for these premium pints has been buoyed by the overall premiumisation trend sweeping the beverages industry and amplified by consumers seeking something special to drink at home, especially during recent lockdowns. Whilst limited releases are often an addition to a brewer’s core range, there are several craft producers, like AIBA Champion Brewer Range Brewing, that now specialise in producing a revolving door of evolving beers – something that’s proven hyper-popular with craft beer drinkers across the country.

This increasing demand has had the effect that ‘Limited’ applies just as much to the quantity on offer as it does to the period of availability. By the time many retailers have first heard about the latest limited, they may have already missed their chance to secure their stock.

Craft beer is now the most popular product category on beverages wholesale platform Kaddy, with limited releases making up 30% of the platform’s 2,000+ beer SKUs.

Kaddy aggregates limited release beers from its almost 200 partner breweries, allowing trade customers to maintain a clear and simple birdseye view on the latest releases and order them with the click of a button.

Brewers are able to upload details of their upcoming releases, weeks or even months before they’re available or known to consumers, and can be filtered by style, availability, brewery and state. There’s no need for credit apps to purchase and all listings are accompanied by tasting notes and supplier rep contact details.

Any licensed venue or retailer in Australia can now sign up for a free account at www.kaddy.com.au to browse the latest limiteds and order from hundreds of craft suppliers from across the country.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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