By Sacha Delfosse

Bacardi Lion’s marketing team has recently undergone several changes, including the appointment of a new senior brand manager, while the company has simultaneously been relaunching its Sensology website.

Former Diageo senior brand manager, Ashley Hughes, has joined the Bacardi Lion team as the new senior brand manager for the Bacardi trademark, and will be charged with handling the local rollout of a global repositioning for Bacardi Superior.

The appointment follows the promotion at the end of last year of Demetrius Giouzelis into the role of senior brand manager for Dark Spirits and Liqueurs, along with the appointment of Susana Ng, a former senior consultant at Cap Gemini, as the new assistant brand manager for Dark Spirits and Liqueurs.

Other new faces in the team include Michael Lloyd, who has worked for both Pernod Ricard and Diageo, and is now Bacardi Lion’s marketing manager for Trade Marketing, Dark Spirits and Liqueurs, while former FIFA employee, Samantha Robertson, has come on-board as the trade marketing manager for Dark Spirits and Liqueurs.

This is the first major shake-up at Bacardi Lion since internal restructuring in early 2010.  

Aside from refreshing its marketing team, Bacardi Lion has also relaunched the online component of its multi-tiered Sensology drinks education program that teaches bartenders, bar owners and consumers on how to best mix and serve its drinks.

The new website contains Sensology-related news and features, along with cocktail making tips, cocktail lists, recipe share functions as well as a subscription only trade section with content designed for the bar industry and information on competitions, giveaways and job opportunities.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *