When Phil Sexton and the brewing team at Matilda Bay were creating the brewery’s flagship Original Ale, they rejected 27 near perfect brews along the way and that collection of 27 beers is now being released as the Rejected Ales.
With names like ‘Yeah…nah’ and ‘Ballpark’ the beers tell the story not only of their own rejection, but the team’s journey to creating the award-winning Original Ale.
Sexton said: “We’ve crafted beer to perfection our own way since 1983. If a batch doesn’t meet our impeccably high standards, we reject it. It might be a bit commercially reckless, but it’s just the way we do things around here.
“So, to demonstrate our dedication to crafting the perfect beer, we’re letting Aussies try our not quite perfect enough Rejected Ales. Which, after our Original Ale, are hopefully the second best beers you’ll taste.”
The Rejected Ales can be tasted Australia-wide for free when you purchase Matilda Bay Original Ale, simply:
- Buy a 6 pack of Original Ale to receive a free Rejected Ale at participating Liquor Barons and Ritchie’s stores.
- Buy a case of Original Ale to receive a free mixed 4 pack of Rejected Ales at shop.matildaybay.com.
- Or find a selection at the Matilda Bay Brewery in the Yarra Valley.
The team also released a video explaining the journey of the Rejected Ales, see the video here: