By Amy Looker, editor National Liquor News

Matilda Bay unveiled the latest beer to join the ranks of its portfolio yesterday at the official opening of the Matilda Bay Brewers Pavilion at the Sydney Cricket Ground (SCG).

Matilda Bay Wagging Tail was poured for the first time at an exclusive launch event at the new Brewers Pavilion, located on level two of the Donald Bradman stand.

Wagging Tail was specially brewed by Matilda Bay for the Ashes Test, with SCG members invited to name the new brew.

More than 2000 quirky sports-themed entries were received, including First Drop, Skipper's Shout, Sticky Wicket and 99.94, with the judges choosing Wagging Tail, after receiving two entries from SCG members.

Matilda Bay head brewer, Scott Vincent, said the new beer is meant to be approachable, well-balanced and easy-drinking.

“The great thing about this beer is that so many people in Australia understand what’s going on in craft beer circles, they enjoy craft beer, but quite often they can find the beers to be a little too big or intimidating,” said Vincent. 

L-R: SCG Trustee Stuart MacGilll, Matilda Bay head brewer Scott Vincent and CUB marketing director Peter McLoughlin

“The beautiful thing about Wagging Tail is it has this malt sweetness, which is the first thing that you taste, there is a lovely cheeky hop on the back end of it which balances it out. The idea behind this style of beer is to bring them in, welcome them to the enclosure and send them on a journey.” 

The craft beer pavilion is modeled on a traditional brewery and houses six of Matilda Bay’s beers, along with Victoria Bitter and Carlton Mid.

Carlton & United Breweries marketing director Peter McLoughlin said the Matilda Bay Brewers Pavilion set a new benchmark when it comes to enjoying a beer at a live sporting match. 

“Matilda Bay is celebrating its 30th birthday so it’s a fantastic birthday present to have our beers available on tap for the members at the Sydney Cricket Ground,” said McLoughlin. 

“Australia’s first craft beer bar at a major sporting venue is serving up an unrivalled craft beer experience, where sports lovers can enjoy a craft beer while watching their favourite team.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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