By Andy Young

Current IWSC International Winemaker of the Year, McGuigan Wines, has launched a new range – The Plan – which will be exclusive to Dan Murphy's stores.

The Plan features four varietals: Riesling, Malbec, Shiraz and Chardonnay, with the company saying that the range "speaks to everyday occasions and is designed to help customers pair wines with moments".

Scott Burton, Australian Vintage Limited's General Manager Marketing, told TheShout: "McGuigan The Plan is an exciting extension for the McGuigan brand as we look to attract even more consumers to what is home of the number one selling red wine in Australia, McGuigan Black Label Red. 

"This is part of our broader strategy to drive greater value and saliency into McGuigan, the only winery world-wide to have been crowned International Winemaker of the Year at the IWSC London four times. 

"Dan Murphy's were the ideal partner for us to bring this particular strategy to life, because of their nationwide accessibility and commitment to over-delivering on value."

The Plan is available now at Dan Murphy's stores with a $10 RRP.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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