Hunter Valley producer McGuigan Wines is giving customers the chance to win up to $1m dollars.

McGuigan is also offering entrants the chance to win one of 10 $1000 gift cards.

When purchasing any McGuigan wine, customers can enter the draw by scanning the on-pack QR code, or visiting the McGuigan Wines website. Customers can make new entries with each purchase, and purchases at Liquorland and First Choice are worth double entries. The promotion will run from March 1 to May 31, with winners drawn on June 5.

The promotion is the most recent stage of its “Just Because” advertising campaign, which has promoted McGuigan as a laid-back, accessible brand. The competition also seeks to respond to cost-of-living pressures that many Australians are currently experiencing.

“At McGuigan we want to help people feel free to relax. What better way to relax than knowing your household expenses are taken care of,” said Tom Dusseldorp, Chief Marketing Officer at McGuigan Wines’ parent company, Australian Vintage, “We’re thrilled to be able to offer one of our loyal customers a promotion that could truly be life changing at a time when many Australians are experiencing financial distress.”

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