By James Atkinson

McGuigan Wines, which recently claimed the title of 'world's best winemaker' for the third time in four years, has launched an awards campaign to capitalise on its unprecedented run of international success.

The campaign is designed to raise trade and consumer awareness of McGuigan Wines by highlighting the award-winning credentials of the brand, which is the only wine producer to have been awarded the title of International Winemaker of the Year three times in the 43-year history of the International Wine & Spirit Competition (IWSC).

The campaign, which includes the new brand positioning of 'Come on in', will come to life across radio, trade and consumer print advertising, web banners, a newly launched microsite, instore point of sale and ongoing public relations activities.

The radio push will feature a four week blitz across the eastern seaboard with Triple M, Nova and 2GB. It will include over 600 30 second slots across Sydney, Newcastle, Wollongong, Canberra, Brisbane,  Gold Coast, Sunshine Coast and Melbourne.

Featuring chief winemaker Neil McGuigan, the ad invites wine lovers to share in the success, and thanks them for making McGuigan one of the most awarded wineries in the world.

The radio ad directs listeners to the newly refreshed McGuigan Wines website where they are greeted with a show reel encompassing the new strap line 'Come on in', before being invited to join the McGuigan Vintage Wine Club or enter a competition to win 'the ultimate Hunter Valley experience'. 

On the launch of the campaign, McGuigan Wines chief winemaker Neil McGuigan commented: "We've have had a hugely successful last four years in terms of our international recognition and accolades, culminating in McGuigan Wines being crowned International Winemaker of the Year at the prestigious International Wine & Spirits Competition in London last month."

 "Awards such as these breed consumer confidence in our brand, in our quality, consistency and pedigree. We've got the ideal platform by which to engage with consumers and really grow our brand awareness and profile."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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