McGuigan, one of Australia’s leading non-alcoholic wine producers, has announced a new look and taste for its successful McGuigan Zero range.

McGuigan Zero was originally launched in 2019 with the aim of giving consumers more opportunity to enjoy wine, even without the alcohol. The team behind McGuigan Zero, led by Chief Winemaker Jamie Saint, have now built on the success of this range, developing a new signature method and blend.

The new and improved McGuigan Zero uses spinning cone technology to gently remove alcohol while retaining more delicate flavours and aromas, resulting in an even better taste profile in the end wine. Saint says this is what consumers are searching for, with consumer demand being the big driver of the brand’s development.

“Leading the development and growth of our no alcohol wines has been a big project that we’re incredibly proud of. We have worked hard to create this new and improved blend with even more key varietal characteristics, taking our zero wine program to the next level,” Saint said.

“We continue to put the consumer at the heart of everything we do, and this fresh new look and signature blend allows wine lovers to enjoy full flavoured wines without the alcohol and its effects.”

The development of McGuigan Zero was made possible by the brand’s continued investment in moderation innovation. McGuigan recently invested over $2.5 million in a second spinning cone column to double its alcohol removal capacity, and has also employed a dedicated no and low alcohol R&D resource that is committed to supporting innovation and technological improvements in this sector of the Australian industry.

Along with the new taste, McGuigan Zero has also revealed a fresh new look for the range. Both changes roll out from next month, just in time for the festive season. This will be supported by robust sampling activations, as well as below the line, digital and social media communications.

McGuigan Zero features seven non-alcoholic wines distributed by Australian Vintage Limited with a RRP of $13 – Chardonnay, Sauvignon Blanc, Rose, Shiraz, Sparkling, Red Blend, and Sparkling Rosé.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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