By Andy Young

Hospitality group Merivale has announced the appointment of a new marketing director as well as a new head of content.

Andrew El-Bayeh, who has been with the group for four years, has been made the marketing director. 

He said: "I have an innate passion for the hospitality industry and am thrilled to be leading brand strategy during what is undoubtedly the most exciting period of growth for the group. I am constantly inspired by the evolving landscape of digital and content marketing; and look forward to working alongside my passionate colleagues to engage our audiences in new and innovative ways."

As marketing director, El-Bayeh will be responsible for leading the marketing, creative and production departments, with a specific focus on developing Merivale’s customer experience, data strategy and content publishing.

El-Bayeh has engaged Sarah Ranawake as the group's head of content, a role which will see her take responsibilty for Merivale's content strategy and execution across online, social and video.

Ranawake said: “I have long admired the Merivale brand and been a regular guest at its many bars and restaurants, so I feel both excited and privileged to be joining the team at such a pivotal time. Merivale has such a wealth of passionate and talented experts from chefs and sommeliers to stylists, DJs and even gardeners. I cannot wait to tell their stories and create innovative lifestyle content that excites and engages our guests." 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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