By James Atkinson
Independent Brands Australia (IBA) will build greater consumer brand awareness through a new approach to digital engagement in FY2015, according to parent company Metcash.
In its 2014 Annual Report, Metcash said IBA stores delivered more than three per cent sales growth on the back of an increasingly competitive retail offer.
“In particular, the Everyday Value Program continued to be popular with customers, creating strong growth for suppliers and retailers alike,” the company said.
Metcash said IBA grew its store numbers by 101 sites over the year, while also demonstrating good like-for-like growth with the existing network.
“External customer groups also performed well, with an increasing trend of consumers shopping in the smaller format retail stores.”
Metcash said wholesale division Australian Liquor Marketers’ external customer groups also performed well, with an increasing trend of consumers shopping in the smaller format retail stores.
“ALM’s growing and well-placed network is highly effective as 85 per cent of people buy their liquor ten minutes from home – and consume it within 24 hours.”
“This local advantage will continue to drive sales growth as our retail footprint expands.”
The Metcash AGM is on Wednesday August 27.