Moët Hennessy has launched its award-winning, ultra-premium tequila Volcan De Mi Tierra into Australia.

The luxury brand was created in 2017 and Moët Hennessy says its ambition if for Volcan De Mi Tierra, which translates into ‘land of the volcano’, to become a major global tequila player.

Julien Morel, CEO of Volcan de mi Tierra, said: “Tequila is one of the fastest growing spirit categories, with continuous premiumisation of the offer. After a successful introduction in the US and Mexico, we are thrilled to bring Volcan de mi Tierra to new territories and demonstrate what Tequila is capable to offer in terms of taste, craft and quality.”

Volcan De Mi Tierra is made from 100 per cent Blue Agave with no additives and is built on an assemblage,

with agave from both lowland and highland regions of Jalisco. Across 12 submissions to international spirits competitions, the expressions have been awarded in each and every contest.

Santiago Cortina Gallardo, Volcan De Mi Tierra Chief Operating Officer, said: “Over the last five years, we have been in test, learn and grow mode, working to expand our capabilities and capacity at Volcan’s very own distillery.

“Throughout this process we have continuously refined our craft and have ultimately produced three world-class expressions. Volcan de mi Tierra is not only a Tequila, it is the creation of a unique profile, enhancing all the nuances from each region. We look forward to further sharing Volcan De Mi Tierra with the world.”

Volcan De Mi Tierra Blanc and Cristalino are the two expressions launching into Australia and the collection will retail for $105-$160 RRP, with more information available from your Moët Hennessy representative.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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