By Ian Neubauer
The Atlanta-based Coca-Cola Company has awarded its high-profile Diet Coke account to Australian advertising agency Publicis Mojo.
The blue-chip assignment is a major coup for Publicis Mojo and the Australian advertising industry, which has been licking its wounds since the Commonwealth Bank appointed US-based Goodby Silverstein & Partners as its lead creative agency.
Mojo Publicis won the account in October last year after Coca-Cola decided to look for an agency to lead its Diet Coke brand internationally as it had with its Coke and Coke Zero Brands, B&T reported.
Publicis Mojo Australia and New Zealand chairman, Graeme Wills, said the win validated Mojo’s plans to compete against the most renowned advertising agencies in the world.
“We had an opportunity to pitch on Diet Coke, which we did and won. It’s really a good juxtaposition to the Commonwealth Bank going to San Francisco to work with Goodby Silverstein,” Wills told the Sydney Morning Herald.
“This is really a good example that we can compete with the world and we shouldn’t be frightened about the Weidens or Goodbys. If you’re good enough, you’re good enough for the big international assignment,” he said.
Mojo Publicis is also working on a campaign for Coca-Cola in Russia and has produced promotion films for Schweppes in Europe and Asia.