Monin has this month launched the first ever Australian Monin Cup, a national competition open to bartenders from all states and territories.
Entrants must be aged 18 – 27 years old and currently employed in some capacity at an Australian bar.
Entrants will be tasked to create an original cocktail, using no less than 10ml of product from Monin’s extensive range, and will be judged initially on originality, creativity, appearance and flavour.
A finalist list of 12 entrants will be selected for the Australian final, to be held in Sydney on August 25th, 2014. This group of finalists will be whittled down throughout the day over a number of tasks to a final three entrants, who will compete in front of an industry panel and a live audience that evening at a ‘grand finale’. [continues below]
The final victor will represent Australia at the Asia Pacific Semi Finals of the Monin Cup in Kuala Lumpur later this year, before heading to Paris for the global final if successful. They will also have the opportunity to work with Monin on events and promotions over the following year.
“We are very excited to be launching the Monin Cup in Australia this year and we know that this market has an incredible store of talent in its young bartenders,” said Tomas Vikario, Stuart Alexander’s beverage innovation manager.
“The Monin Cup was created as a platform for young, up and coming bartenders to compete in an environment that was less intimidating than traditional competitions and provided an even playing field for those bartenders who want to break into competition bartending, without the need to go up against industry legends immediately.
“We are looking forward to unearthing some serious talent throughout the country via the Monin Cup and bringing a fantastic finale event to Sydney in August,” he continued.
Entries are now open and close on August 5th, 2014. The entry form can be accessed via the competition’s Facebook page.