By Sacha Delfosse
Rolling off the back of its recent cocktail boot camp trade incentive, Monkey Shoulder has launched a new competition for bartenders called 'Subversive Serve'.
The Subversive Serve competition will test bartenders’ ability to think outside the square by asking venues to create a signature drink and serve it in the most unconventional way they can think of.
The competition is open to bars in NSW, QLD and VIC, who have till February 28 to get their entries in. Participating venues will have to offer their ‘subversive serve’ at the bar throughout March, during which time mystery shoppers will be evaluating each entry.
The mystery shoppers will determine the top five venues in each state, who will continue promoting their ‘subversive serve’ during April. All the finalist entries will also be featured in Time Out’s April issue, to drive consumer awareness.
During April a second set of mystery shoppers will also do the rounds of the finalist venues, scoring them on the drink and the experience surrounding it.
The winning venue will receive a trip to Scotland to visit the three Monkey Shoulder distilleries (Glenfiddich, Balvenie, Kininvie) and experience the best of Edinburgh and Speyside bars with global brand ambassador and fellow Australian, Dean Callan.
Email firstname.lastname@example.org to enter or for more information.