Monkey Shoulder is celebrating this year’s World Cocktail Day in great style by gatecrashing breweries with its Monkey Mixer and persuading Aussies to ditch the beer and pick up a Monkey Shoulder cocktail instead.
It seems like a bold move, but it comes after research by the whisky brand found that thirty per cent of beer drinkers actually prefer cocktails over beer. Useful info for bar operators is that 7.52pm that pints are put aside and punters look to elevate their evening with something different.
Armed with this knowledge, the Monkey Shoulder Monkey Mixer will be touring brewery hotspots between 11th – 13th May with complimentary Monkey Shoulder Cocktails up for grabs for beer lovers with a hankering for a different type of bevvie.
Monkey Shoulder Brand Ambassador, Lucille Rose-Hopkins, said: “It’s not every day you get a supersized cocktail mixer in your brewery, so this World Cocktail Day we’re encouraging punters to mix things up and make it Monkey instead.
“What better time to branch out and experience something different to your go-to brew. Hop to it – you’ll be pleasantly surprised.”
The 2400-gallon mixer truck will be starting its brewery tour with its signature cocktail at Wayward Brewing Co in Camperdown, before heading on to Sauce Brewing Co in Marrickville, then onto Sunday Road Brewing in Kirrawee, Illawarra Brewing Co in North Wollongong and then the North Wollongong Hotel.
Former bachelorette star and Monkey Shoulder enthusiast, Konrad Bien-Stephens, is encouraging beer lovers to experiment with something unexpected this World Cocktail Day: “I love a good brew but it’s World Cocktail Day after all, so don’t just stick to what you know. Hotfoot it to the Monkey Mixer and experience a taste sensation.”
Monkey Shoulder Brewery Tour for World Cocktail Day:
Wednesday 11 May
- Wayward Brewing Co, Camperdown: 5:30pm – 6:30pm
- Sauce Brewing Co, Marrickville: 7:00pm – 8:00pm
Thursday 12 May
- Sunday Road Brewing, Kirrawee: 4:30pm – 5:30pm
- Illawarra Brewing Co, North Wollongong: 6:30pm – 7:30pm
Friday 13 May
- North Wollongong Hotel, Wollongong: 12:00pm – 10:00pm