Monkey Shoulder Whisky is going large with a new advertising campaign taking the brand’s “Made for Mixing” message across the eastern seaboard from September to November.
Capitalising on the busy Footy Finals period, Monkey Shoulder will feature across large format OOHbillboards, metro street furniture, bus wraps, digital display, social and supported through live reads and broadcast ads on Triple MMM radio in Sydney, Melbourne and Brisbane.
The campaign will feature Monkey Shoulder’s hero serve, the Ginger Monkey – a tasty blend of Monkey Shoulder, dry ginger ale with a wedge of orange over ice, setting the scene for some serious summer refreshment.
Crafted for mixing, Monkey Shoulder is a blend of three Speyside whiskies with a whiff of zesty orange, vanilla, honey and spiced oak before tasting mellow vanilla and spicy hints. Thesmooth, malty and fruity character is bold enough to stand out in a drink such as the refreshing Ginger Monkey, but balanced enough not to take over, making Monkey the perfect premium whisky for mixing.
For more information or to order Monkey Shoulder, contact your William Grant & Sons representative (02) 9409 5100