Following on from the success of its Fizzer seltzer range, Moon Dog is entering the ready-to-drink cocktail market with the launch of Moon Dog Cooler in early 2022.

Moon Dog Cooler is launching with two flavours of cocktail spritz, which have been mixed by former Black Pearl bartender, Chris Hysted-Adams in can-format for off-premise and through the Moon Dog Fizzer Alcoholic Seltzer Post mix Machine for pubs, clubs and bars.

The range kicks off with Blood Orange, Finger Lime & Agave, plus Passion Fruit, Yellow Peach & Yuzu and Hysted-Adams said he enjoyed experimenting with flavours to get the range up and running.

“It was really fun jumping back into the world of cocktail making and experimenting with different natural flavours and emulsions to create something that stands out against hand-mixed spritzes. It’s been something that I’ve been drinking a lot of in recent months and I’m chuffed to now share it with consumers on a national scale.”

He added: “The Blood Orange, Finger Lime & Agave Cocktail Spritz is the perfect spritzy Margarita for summer; it’s super-light and refreshing but with bold, punchy flavours. The Passion Fruit, Yellow Peach & Yuzu Cocktail Spritz is a perfectly balanced, uber-tropical punch that offers a natural juicy finish without being too sweet.

“What we’ve been able to achieve with Moon Dog Cooler is great; they are super-flavourful, complex and delicious cocktail spritzes and with low carbs, natural flavours and no added sugar. We’re offering consumers something that’s never really been done before.”

The Moon Dog Cooler range will be available in January through post-mix and bottleshops priced at $25 RRP for a four-pack.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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