Wew investments from the South Australian Department for Trade and Investment, Wine Victoria and Wines of Western Australia into Wine Australia’s US Market Entry Program, will help local wineries gain entry into the crucial United States market.

Wine Australia’s US Market Entry Program provides guidance on compliance, pricing, logistics and marketing, as well as assisting wineries in finding routes to market, either through importers, brokers or direct import orders with retailers.

The new investments mean that wineries in South Australia, Victoria and Western Australia may be able to recover 50 per cent of the participation fee for the program. In the 2023–24 Market Entry Program, the Government of South Australia is funding 50 per cent of participation costs for 30 spots, Wine Victoria for 20 spots, and Wines of Western Australia for five spots.

Wine Australia Regional General Manager Americas Aaron Ridgway said the successful wineries are set to benefit from the current growth and premiumisation of the Australian category in the US.

“We’re delighted to have the support from South Australian Department for Trade and Investment, Wine Victoria and Wines of Western Australia to help wineries enter this highly competitive market,” he said.

“The timing has never been better. There are more Australian wineries exporting to the US than there have been in more than 10 years, including at higher price points, which is contributing to a more diverse, premium and resilient category.

“This is also helping to demonstrate the variety of wine from Australia. As recently noted in the annual Australian report of US magazine Wine Spectator, ‘Australia is putting its better foot forward – and it’s up to us to pay attention’.”

Wineries seeking to participate in the US Market Entry Program are encouraged to visit wineaustralia.com to review the costs and criteria, and submit an expression of interest by 31 March 2023.

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Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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