Last month Campari Australia called on pubs, bars and restaurants to join its Shaken Not Broken movement, which is aimed at keeping venues pouring, and keeping them connected.

So far more than 100 bars and venues have joined the initiative, with consumers now able to order their favourite cocktail or signature drink from their participating local. Negronis, Old Fashioneds or even Boulevardiers can now be ordered via a partnership with online ordering platform HungryHungry.

The initiative was supported through the donation of Negroni and Bourbon cocktail kits that were delivered to venues across Australia. Cocktails will be served in glass bottles for easy transportation, with personalised swing tags straight from each bar.

Simon Durrant, Managing Director of Campari Australia and Campari New Zealand, said as the opening date of pubs, bars and restaurants continues to be a key debate in national headlines, our favourite locals are pivoting their business models to online ordering, contactless delivery and pick-up services.

“Since we asked venues to register interest more than 100 bars and venues have joined and this number continues to grow, which just shows how incredibly determined our industry is.

“Our hope now is that Shaken Not Broken will further encourage Aussies to support the hospitality industry through these difficult times, so that once we emerge on the other side, our neighbourhood venues and their staff will still be there,” said Durrant.

Stefano Catino, Owner of Maybe Group, said Shaken Not Broken was providing much-needed additional revenue for its venues.

“It’s a very tough moment for the industry, but what is remarkable is our human instinct of survival. We hope through Shaken Not Broken we’ll still be able to keep connected during this time,” Catino said.

“Bottled cocktail pick-up and delivery will be a key revenue stream to supplement reduced trade with takeaway and online orders. We’re encouraging all our regulars and potential new customers alike to head over to the Shaken Not Broken site to order our beloved cocktails.”

Venues can still sign up to take part through the Shaken Not Broken website, which also details those venues which are now offering cocktails through the movement.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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