By Sacha Delfosse – editor bars&clubs

Suntory Australia will tomorrow launch the Mount Gay Rum Black Barrel expression into the Australian market. 

Like all the other rums in the Mount Gay range, Black Barrel is made from double pot and single column distillates that are aged separately in their own toasted oak whiskey barrels until they reach maturity. 

"What makes Mount Gay Black Barrel different is that when rums have matured, Master Blender Allen Smith selects and blends aged single and double distillates with a higher proportion of double distillates than in the Eclipse blend," said Suntory Australia brand manager, Jeremy Church.

"The Black Barrel blend is then aged a second time, in deeply charred bourbon barrels, hence its name."

In addition to the launch off the new expression, Mount Gay will be celebrating its 310th anniversary later this year, and also plans to change the packaging across the portfolio.

"The brand will see a packaging transformation across the portfolio inspired by our brand truths: unparalleled heritage, dual provenance (the British traditions and the Barbadian spirit), artisanal production, and complex flavours," said Church.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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