Blue Mountains craft brewery Mountain Culture Beer Co has expanded its team to 58 and promoted key staff ahead of increased production capacity in 2023.

Having begun last year with 32 employees, the brewery has nearly doubled its workforce.

Mountain Culture says the increased workforce is ‘in order to successfully navigate triple-digit year-on-year growth.’

Co-founder and CEO, DJ McCready, shed more light on why Mountain Culture has grown its team so rapidly.

“2022 was an incredible year of growth for Mountain Culture.”

“Our brewing capacity has quadrupled, we opened a new production facility and brewpub – The Factory, Emu Plains – and celebrated our third birthday.

“And it’s not going to slow down in 2023 as we prepare for the commissioning of our new 50-hectolitre GEA brewhouse in March and increase our sales footprint with our flagship beer Status Quo Pale Ale and Cult IPA being nationally stocked in both majors, and with continued support from over 1,000 indies,” McCready added.  

In addition to the expanded production and staff, senior management roles have also been shifted by the owners.

Alex Boyall, who has previously worked for Accenture and Salesforce, has moved into a newly created Head of Operations role, with Mountain Culture describing him as ‘uniquely qualified to help Mountain Culture with their growth aspirations.’

The new title of Head of Marketing will taken up by Jess Gibson (previously Digital Marketing Manager) who will focus on ‘expanding Mountain Culture’s marketing efforts, partnerships, brand awareness and loyalty programs.’

Pat Thiering will move into the role of E-commerce Director, with an aspect of this position developing the brewery’s limited release program.

Mountain Culture has also hired Jacinta Summerville as a new HR Manager, and Alex Wheeler as Business Development Manager.

“We’ve made changes to ensure maximum efficiency, manageable workloads and team engagement, all while being adaptable and aware we need to continually assess and adjust how we’re working,” McCready explained.

“We have always strived to hire awesome people with belonging and inclusion in mind while also focusing on internal talent development and mobility. I know that the staff moving into these roles are the right folks to drive Mountain Culture forward and help us kick some pretty lofty goals,” he concluded.

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