McLaren Vale Beer Company (MVBeer) has revealed it is establishing a portfolio of imported premium beers, starting with a distribution deal for Pabst Blue Ribbon – one of the fastest growing American-style lagers in the US.

MVBeer general manager of sales and marketing, Josh Stuart, said the Pabst deal forms part of the SA brewer's strategy to diversify its product offering.

"As part of an international brand program we intend to build a portfolio of imported premium beers to complement our core Vale craft range," he said.

"This will also include the importation of craft beers that already enjoy a strong following and may also include some non-beer beverages."

MVBeer said Pabst Blue Ribbon is a medium bodied American-style lager with a clear, pale-gold appearance, good carbonation and a refreshing balance of malt sweetness and hop flavours. 

It will be available in 473ml cans from October at Kemeny's, Chippendale Cellars, Dan Murphy's and other retailers. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *