Popular non-alcoholic RTD cocktail brand, Naked Life, has launched a non-alc Espresso Martini RTD, which is already gaining recognition on the awards circuit.

Crafted using premium, cold-brewed coffee, the new RTD has already received a Gold medal at the 2022 USA Spirits Awards.

Naked Life launched a year ago and has already produced over four million cans, and owner David Andrew said the Espresso Martini sat well with his Melbourne roots.

“As true Melbournians with a love for all things taste and coffee, this cocktail is particularly close to our heart. We crafted it with premium, cold-brewed coffee, roasted locally to ensure an uncompromised taste,” he said.

The launch coincides with the release of new data from Roy Morgan’s Alcohol consumption report that reveals another decline of 1.8 per cent of Australians who drank alcohol over the past 12 months, bringing the proportion of non-drinkers to more than 32 per cent.

Andrew added: “Given the continued trend of lo-no alcoholic beverages, and knowing that the Espresso Martini is in the top four of Australia’s favourite cocktails, we are super excited to be one step closer to our goal of having an exciting lo-no option for every sober curious Aussie out there.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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