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National Liquor News

National Liquor News

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Author Archives: Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The Shout and Australian Hotelier. Brydie's current go-to beverage is a Tommy's margarita. Follow her on Instagram: @brydiera

Posted inNews

Cloud-based ERP delivers efficiency for the drinks industry

by Brydie Allen May 12, 2022May 20, 2022

Doozy’s Crafted ERP has invested in growing its Australian business over the past 18 months, supporting a range of drinks companies.

Posted inRetail News

LMG reports soaring results for its latest brand campaign

by Brydie Allen May 12, 2022May 13, 2022

The campaign coincided with the start of the footy season, with most growth coming from transactions above $60.

Posted inFeatures

How retailers can capitalise on World Cocktail Day

by Brydie Allen May 11, 2022May 30, 2022

Consumers are increasingly experimenting with home mixology, creating a great opportunity for retailers to get involved.

Posted inNews

Endeavour Group announces resignation of Dan Murphy’s MD

by Brydie Allen May 3, 2022May 6, 2022

Alex Freudmann will remain in the role for the next six months and then will return home to the UK.

Posted inSpirits & RTD

What drives the appeal of celebrity spirits brands?

by Brydie Allen April 28, 2022May 30, 2022

The success of celebrity-backed spirits brands is driven by more than just a familiar face.

Posted inBeer & Cider

WA brewer turns unsold doughnuts into beer

by Brydie Allen April 28, 2022May 4, 2022

Mash Brewing has teamed up with sustainability start up, ‘Donut Waste’, to save 114 kilos of doughnuts from landfill.

Posted inNews

What the marketplace model can mean for liquor retailers

by Brydie Allen April 14, 2022April 21, 2022

Marketplaces can give retailers more touchpoints with consumers as part of an omnichannel strategy.

Posted inWine

Innovation key for Pernod Ricard Winemakers

by Brydie Allen April 13, 2022April 13, 2022

Despite the challenges of the past year, Pernod Ricard Winemakers has continued to innovate at pace.

Posted inBeer & Cider

CUB keeps ahead of beer trends

by Brydie Allen April 11, 2022April 11, 2022

A strategy to support partners to make the most of current consumer tastes has seen great success for CUB.

Posted inSpirits & RTD

Brown-Forman optimistic about 2022

by Brydie Allen April 11, 2022April 11, 2022

A number of positive trends will shape the industry this year according to Brown-Forman, including the growing influence of premiumisation.

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