IRI Consultant, Antonia Tolich, analyses the top trends of 2021 to review which ones will most likely extend into 2022.
Category: Features
Posted inFeatures
The DrinkWise partnerships for a better future
The DrinkWise You Got This campaign is continuing to help foster better health outcomes for Year 12 students in a difficult time
Posted inFeatures
No and low alcohol trend shows no signs of slowing
The no and low alcohol (NOLO) market has exploded in the past year and is predicted to continue growing in 2022.
Posted inFeatures
Making the most of the summer party occasion
There will great opportunity for liquor retailers around the summer party occasion in the months ahead.
Posted inNews
What seltzer shoppers want
Analysis from market research company Snooper has revealed that new flavours are the key motivating factor for hard seltzer customers.
Posted inBeer & Cider
Top beer trends for this summer
Producers and suppliers reveal where the biggest opportunities in beer will lie this summer season.
Posted inFeatures
Promotional planning tips for Christmas
Strikeforce reveals why early festive promotions will be valuable this Christmas.
Posted inFeatures
Top retail activations for this festive period
Snooper has reviewed the best activation strategies of the past two years, to predict where opportunity lies this year.
Posted inNational Liquor News
What it means to be Master Distiller of Bombay Sapphire
Dr Anne Brock discusses how she has overcome challenges to lead the production of one of the world’s biggest gin brands.
Posted inFeatures
Top retail predictions for this festive season
IRI has predicted what the top product trends will be in the off-premise over this Christmas period.