Liquorland launch Tasmania

Coles Liquor has announced the opening of its first ever Liquorland store in Tasmania, connected to the first brand new Coles supermarket to be opened in the state in 12 years.

Liquorland Glebe Hill Village, located in the Hobart suburb of Howrah, will have a significant focus on local drinks, with more than 320 Tasmanian-made, craft and boutique wines, beers and spirits. It will also feature the latest black and white Liquorland store format, which has already rolled out in 250 of the retailer’s network of 750 stores across the country.

Coles Liquor Chief Executive, Darren Blackhurst, said: “Our drive to be a simpler, more accessible, and locally relevant drinks specialist can be seen with the launch of this store and the celebration of the Tasmanian brands we have in store for our customers.

“Local sourcing is a key focus and we are proud to partner with over 60 local suppliers and producers to showcase Tasmania further.

“The success of iconic Tasmanian brands such as Lark Distilling Co and Devil’s Corner Winery speaks to the internationally recognised quality from this pristine corner of Australia.”

Lark is one of the local spirits producers supporting the launch of the new store. Phil Mack, National Account Manager for Lark Distilling Co., explained why Liquorland’s approach with this opening is important.

“Our partnerships with retailers are absolutely essential to our success and Coles Liquor has demonstrated that it understands the value of an authentic collaboration. Liquorland’s commitment to showcase local products will provide customers with the chance to learn more about Tasmania’s wonderful, local beverage makers,” Mack said.

“A collaborative retailer can bring these stories alive and provide customers with much more than just a Tasmanian-made beverage, they have a story they can share when they open their bottle to enjoy with friends or family.”

Devil’s Corner is also pleased to see Tasmania get a platform for its local drinks producers, particularly the unique wine industry, which is one of the fastest growing geographical wine regions in the country.

Tarynn Barrie, Devil’s Corner Senior Brand Manager, said: “The exceptional wines we create wouldn’t exist without the challenges provided by our unique location in Tasmania.

“Tasmania is known for being one of the best places to grow Pinot Noir but we’re also at the mercy of nature in our wild little corner. Thankfully, we’ve learned to lean into the unrelenting and often unpredictable Tassie elements and harness them to create wines worthy of our place.

“Ultimately, Liquorland will put more cool-climate Tasmanian wine on more tables around the country and that is good for the entire industry.”

Liquorland Glebe Hill Village will launch in line with the shopping village’s grand opening on Saturday 6 August. Together with the attached Coles, it is expected to create more than 100 new jobs and support sustainable growth for Tasmania’s food and beverage industry.   

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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