The new phase will increase the distinction between the three banners of Liquorland, First Choice, and Vintage Cellars.
‘Cheers’ champions everyday moments and is described as Liquorland’s biggest-ever brand campaign.
A busy week for Coles Liquor sees new CEO Michael Courtney start and 500th Liquorland transformed to black and white.
The state’s first Liquorland will have a focus on local products, featuring more than 320 Tasmanian-made beverages.
Coles’ liquor sales revenue for the first quarter was $852m, and its online liquor sales grew by 80 per cent.
The vision is to become a simpler and more accessible, locally relevant drinks specialist.
Liquorland and exclusive label brands have been notable performers for Coles Liquor
Liquorland Bondi Junction ordered to close for 10 days after being caught selling alcohol to minors