Liquorland has today launched ‘Cheers’ its biggest-ever brand campaign that champions everyday moments like cooking a meal with mum, celebrating a birthday or enjoying date night at home.

The national media campaign will span out of home, social, radio and broadcast video on demand, as Liquorland ‘brings the drinks’ to make the most of moments together.

Coles Liquor Head of Brand & Content Sarah Wilson said she was excited to bring the campaign to life as we head into the warmer months, beginning with footy finals and leading into the festive season.

“We are proud to launch Liquorland’s biggest ever campaign, celebrating the everyday moments that make life great, from getting your mates around to watch the footy or enjoying a bottle of BYO with friends,” she said.

“Our vision is to be a locally relevant drinks specialist, that’s accessible and simple, and we’ve brought that to life in this fun, light-hearted campaign.”

Guy Marshall is Group Strategy Partner at Bashful Agency which developed the campaign and in describing the campaign, he said: “We wanted to develop a simple brand platform that is true to the brand and can stay with Liquorland for the coming years.

“The outcome is essentially Australian, relatable, and sociable – everything we want Liquorland to be. We have focused on bringing to life little, special-ish moments that are simultaneously aspirational and everyday. We are proud of the work and excited to see it launch.”

The initial campaign will run for 12 months and will become the ongoing brand platform for Liquorland.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *