Coles Liquor has experienced a busy week with Liquorland Coomera Town Centre on the Gold Coast becoming the 500th store to transform to black and white and Michael Courtney starting in his role as Chief Executive.

Courtney (above left), the former Coles Express Executive General Manager, takes over from outgoing Coles Liquor Chief Executive, Darren Blackhurst (above right), who is returning to the UK.

Blackhurst said: “We’re proud to open the doors of this 500th Liquorland transformation store and reach this important milestone in our renewal journey,” said Darren who started in the role in January 2020.

“Over the past three years the team has worked very hard to make each new store simpler, more accessible and locally relevant, and this store in Coomera Town Centre showcases the fantastic work that the teams have done on bringing this to life.

“The transformation offers our customers a more spacious layout, simpler signage with clear pricing, an expanded range and dedicated product zones that ensure every customer leaves with exactly what they’re looking for.”

Incoming Coles Liquor Chief Executive Courtney congratulated Blackhurst on the impact he has had on the business.

“The 500th Liquorland renewal is a great testament to the transformational impact that Darren has had on the Coles Liquor business over the past 3 years, where he has inspired a talented team to deliver great outcomes for customers,” said Courtney.

Over the past three years more than 70 per cent of national Liquorland stores have been updated from the traditional red and yellow colour scheme to a more modern black and white design, and it is estimated the remaining 200 stores will undergo a renewal by 2025.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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