Consumption of RTDs has continued to increase and in late 2023 is now at a record high of well over one-in-five Australians.
Easy Seltzer is infused with electrolytes, setting out to satisfy Millennial and Gen Z demand for better-for-you drinks.
Hard Fizz will roll out new product lines nationally through its new distribution partnership with SouthTrade International.
Beam Suntory’s best-selling RTD in Japan -196 Double Lemon will soon be available in Australia.
The ALSA-IRI State of the Industry Report highlights a standout year for the RTD category