By Amy Looker on the Gold Coast
Nielsen’s Michael Walton addressed delegates at the Australian Liquor Stores Association (ALSA) conference this morning, confirming that the liquor industry has seen little growth during the 2010 calendar year.
Walton said that there had been value and market decline across beer, wine, RTDs and spirits, however cider had seen a slight spike.
He also told TheShout that household budgets had tightened, putting liquor retailers under pressure to differentiate their offer and only compete on prices that are relevant to their demographic.
Walton said that consumers are making shrewd and frugal purchasing decisions, including trading down in certain liquor categories, which could make the run into the Christmas trading season difficult.
To watch an interview with executive director, liquor services, of Nielsen Pacific, Michael Walton, click on the video below.
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