By Andy Young

Following on from its success during the European summer in its home market Germany, Level Beverages has announced that Sour Apple is the newest 28 Black Limited Edition flavour now available in Australia.

The new flavour joins 28 Black’s premium range of premium and “less synthetic” energy drinks.

Chrish Graebner, Level Beverages’ general manager said: “We decided this was the perfect concoction based on the German proverb ‘Sauer macht lustig’ which translates to ‘Sour makes you happy’. It’s true. The latest 28 Black innovation has such a unique apple flavour unlike any other on the market – it truly embraces the zest of happiness.

“The Sour Apple flavour offers a unique experience to energy drinkers with its fruity and refreshing taste with a twist providing consumers with a different kind of energy. Once you 28 Black, you’ll never go back.”

All the 28 Black energy drinks are taurine free, gluten free, vegan friendly and preservative free with natural caffeine and no artificial colours.

The Limited Edition 28 Black Sour Apple is available now for selected retailers with a trial price of two for $5.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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