The Australian Liquor Stores Association (ALSA) has added a new module on loyalty programs to its ALSA Retail Insights professional development program.
The new Retail Insights module focuses on the key principles for retailers to follow in developing a loyalty program for their business or to support the program developed by their banner group.
"A loyalty program can help move you beyond merely transactional sales, helping you build meaningful customer relationships, providing you offer the right mix of rewards and measure the results," said ALSA Retail Insights project manager Mal Higgs.
The Loyalty Programs module adds to the seven existing modules already included in the program. These are:
- Retail Store Design and Layout
- Market Insights – industry information and trends, supported by Nielsen
- Retail Toolkit Calculators to assist with making the right pricing and margin decisions
- Retail Merchandising
- Shopper Insights
- Social Media
- Energy Efficiency Information Program (EEIP) – an energy savings and action plan toolkit
ALSA is seeking feedback from its stakeholders on the Retail Insights initiative, which will add further modules and information in the coming months.