Australian spirits enthusiasts Blake Vanderfield-Kramer and Steve Pillemer have launched Feels Botanical, a grain-free, gluten-free, sustainably sourced botanical Eau de Vie range.

Comprising four eau de vie grape-based spirits, Feels Botanical spirit is distilled with its own collection of sustainably sourced botanicals, creating a harmony of flavours that complement a spectrum of moods and occasions.

The pair created the range in response to what they described as a “tectonic shift” in Australia’s alcohol industry as consumers seek out more natural, authentic, discoverable and mindful offerings.

That shift in demand is driving the premium sector of the industry and giving rise to a ‘craft revolution’ where consumers are spending more on high-quality premium products than any time in history as they actively seek out those products that speak to their core values and lifestyle needs.

Vanderfield-Kramer said: “We have specifically selected Eau De Vie for its superior quality, flavour profile and mouthfeel.

“The unique and rich history of Eau De Vie, together with its ability to accentuate the complex flavours of our native botanicals, delivers a rare experience and satisfies consumers’ appetites for discovery and quality.”

In developing their products, Vanderfield-Kramer and Pillemer have taken inspiration from the apothecary age of blending alcohol with botanicals. Each of the products in their range has been carefully blended with its own trifecta of carefully selected botanicals.

Pillemer said: “Feels Botanical exists to ignite a creative energy and consciousness in people utilising nature and a progressive approach towards ancient apothecary wisdom to provide a holistic drinking experience and a creative platform that is expressive, inclusive and unadulterated.”

The range comes in four flavours: Vivify – turmeric, coconut and ginger; Rouse – rose, Davidson plum and horny goat weed; Bask – Hemp, Quandong and Kakadu plum; Revel – coffee, ginseng and Illawarra plum.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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