Bacardi Limited has announced the appointment of Luiz Schmidt as Managing Director of Bacardi in Australia, returning from Panama after serving as Regional Marketing Director for Bacardi in Latin America and the Caribbean.

A highly specialised FMCG marketing professional, Schmidt has over two decades of international experience across a range of roles. Bacardi said he has established a reputation for outstanding long-term strategy development, new product development, team building, innovation, and growth within the global premium spirits market, both in developed and emerging markets.

Speaking about his appointment, Schmidt said: “I’m excited to lead our talented organisation in Australia and New Zealand. These markets are one of the most developed and attractive premium spirits markets in the world, offering Bacardi a tremendous opportunity to accelerate the growth of our iconic brands in close partnership with our customers and consumers.”

In his new role, Schmidt will lead Bacardi’s Australia and New Zealand operations, including overseeing the sales, marketing, finance and supply chain functions as well as leadership in continuing to craft the company’s culture, which is a Great Place to Work® in Australia.

He will also focus on accelerating the strength of the company’s portfolio of premium brands, expanding its market share and portfolio footprint while continuing to drive sustainable growth in the region – a task for which Vijay Subramaniam, Bacardi Regional President for Asia, Middle East & Africa and Global Travel Retail, says Schmidt is both uniquely and abundantly qualified.

“The appointment of Luiz Schmidt as our new Managing Director marks an exciting chapter for Bacardi in Australia and New Zealand,” Subramaniam said.

“Thanks to his extensive international experience leading both developed and emerging markets with the company and more broadly within the industry, Schmidt brings a deep and nuanced understanding of the global premium spirits market.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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