By Sacha Delfosse

The Mixxit team has announced several new initiatives including the launch of a new website, the roll-out of the next instalment of its Mixxit Chronicles and the addition of several brands to its training program.

Operational changes to the Mixxit program earlier this year have allowed the door to be opened for brands from outside the Coca-Cola Amatil portfolio. Mixxit has announced that Flor de Caña 4 year old rum, Laird's Applejack, Crawley's Bartender Syrups range, and the new Regal Rogue vermouth, will now be included in its training sessions.

"These wonderful brands are an excellent fit into our wide range of Mixxit initiatives. We are thrilled to be show-boating their dynamism and sharing their flavoursome gospel nationally,” Mixxit’s Jason Crawley and Dylan Howarth said.

"The 'new' brands slip seamlessly into the wide range of Mixxit initiatives and are given 100 per cent due diligence next to the heavyweights. Laird's Applejack for example will feature in our next instalment of Mixxit Chronicles, our new ‘bartender cinema concept’, which is aimed solely at the more experienced industry heads."

A new website for the training program has also been unveiled recently, which features a consumer element called Mixxit @ Home that offers videos and a broad range of practical information for consumers.

The next instalment of the Mixxit Chronicles, which will be looking at North American whiskey, will begin shortly around the country, with sessions to be held at Melbourne on July 17 and 18, Adelaide on August 7 and 8, and Sydney on August 14 and 15.

Click here for more information.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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