By Sacha Delfosse – editor bars&clubs
Well-known bar industry personalities Jason Crawley, Mike Enright and Dylan Howarth have teamed up to establish a new creative agency called The Drink Cabinet.
The trio said the new venture will allow them to use their years of expertise and experience to provide a number of services to the drinks industry.
"Our services extend across a wide range of services, including and not limited to events, innovative brand strategy, creative direction, bar consultancy, development of on and off trade incentives and the development of bartender training initiatives," they said.
"Our multi-award winning track record across a vast multitude of international operations is now available and ready to deliver fresh innovation for all aspects of the Australian spirits market."
Crawley and Howarth have headed up the ALIA award-winning Mixxit training program for several years, and Crawley has also produced a successful range of premium bartender syrups.
Enright has recently opened up a new small bar, The Barber Shop, and prior to that served as Merivale's group bar manager.
For more information on The Drink Cabinet, contact Jason Crawley on email jason@thedrinkcabinet.com or phone 0418400618.