The leading Ready-To-Drink brand has launched a clutch of new flavours and a sugar-free range as part of its strategy to maintain its position in the market.

Vodka Cruiser has announced six new contemporary flavours and three full-flavoured sugar-free options that ‘maintain the same level of quality in taste’.

Distributor, Independent Distillers, a subsidiary of Asahi Group Holdings, has indicated it will continue the existing price point of the reformulated new SKUs.

‘The Flavour of Life’ range will come in stylish new packaging that showcases the clean, transparent labels denoting each flavour’s character description.

The new flavours are: Wild Raspberry, Pure Pineapple, Lush Guava, Zesty Lemon-Lime, Sunny Orange-passionfruit and Bold Berry Blend.

The sugar-free range will include: Sugar-Free Citrus Blend, Sugar-Free Pomegranate & Guava and Sugar-Free Mixed Berry.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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