Iconic Beverages Australia is continuing to grow its distribution portfolio and signing deal for Bladnoch, Pure Scot and the WhistlePig Rye Whiskey portfolio.

Iconic will be the exclusive distributor of Bladnoch and Pure Scot in the on-premise and in independent retailers across Victoria, New South Wales, Queensland and Tasmania. And will begin selling WhistlePig in July with the core range comprising of 10 Year, 12 Year and 15 Year Age Statements.

“Iconic Beverages is delighted to partner with the passionate team at Bladnoch Distillery to bring their Whisky portfolio to the Australian market. The team at Bladnoch Distillery have a likeminded approach to brand building and we look forward to the bright future we will share as we now begin to build this magnificant brand together,” said Dean Terranova, Founder and Managing Director of Iconic Beverages.

Speaking about WhistlePig, he added: “We are incredibly pleased to welcome WhistlePig into our award-winning brand portfolio. At Iconic we very are fortunate to work with brand partners such as Gregory and his team, and we look forward to the years ahead building this wonderful brand.”

Both Bladnoch and WhistlePig said they were looking forward to growing their brands in Australia with Iconic.

Gregory Gatti, VP of Global Sales & Strategy for WhistlePig Rye Whiskey, said: “We’re pleased to align WhistlePig with Iconic Beverages and we look forward to activating our brand across Australia and New Zealand. This partnership will provide WhistlePig an amazing opportunity to be distributed nationwide.”

Will Pitchforth, Head of Commercial for Bladnoch Distillery said: “Bladnoch and Pure Scot are brands with unique stories and rich histories. When deciding on the partner who will help put our award-winning whiskies into the hands of consumers, bars and retailers across the country, the significant experience and extensive portfolio that Iconic Beverages has means we’re in the right hands to take our brands to the next level.”

Iconic Beverages was founded in 2018 and now has a national sales team servicing the country’s finest venues and retailers, and all major wholesalers.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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